When it comes to running a successful jewellers, it’s not just about buying cheap and selling for a hugely inflated profit. If you wanted to do this you’d open a high-fashion bead shop, and everyone in the trade knows that silver has pretty much no value any more and you’re just paying for the name.
If you don’t mind dealing with hundreds of complaints every week maybe you should think about a franchise, or opening a so-called high street “jewellers” with their “fake” discounts and closing down sales. You don’t have to travel far on the internet to find out what people have said about their purchases from the high street. Just do a quick Google search.
Independent jewellers are the only place you should be buying your jewellery because they have THE knowledge required to buy quality jewellery and diamonds at the best prices and don’t have the overheads of a chain store or franchise, and so pass these pieces on at a fraction of the price without having to offer a discount. Because of the knowledge the independent jewellers possess they can control every item they buy and turn away the flawed items the high street jeweller would buy in bulk.
Without blowing our own trumpet, our experts at Bond Jewellers have more knowledge than most. It’s not just about reading on the internet about the current price of gold or the latest fashion trends, or going to mediocre fairs in and around the UK. Knowledge is about who you know, where the knowledge comes from, and by visiting the right places like the Bangkok Gem and Jewellery Fair in Thailand (which our experts visit twice a year). We regularly speak to our friends in Belgium who cut our diamonds from the rough, and we have contacts throughout the modern world ready to share their knowledge straight from the frontline.
Visiting fairs like the one in Bangkok give us insights in to not only the latest cuts of diamonds but the latest equipment used to do this. We speak to the dealers and cutters at the forefront of design and find out what we need to be doing to stay professional and ahead of the competition.